NetEase.com ( NTES) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day down 0.9%. By the end of trading, NetEase.com rose 37 cents (0.8%) to $47.17 on light volume. Throughout the day, 494,529 shares of NetEase.com exchanged hands as compared to its average daily volume of 956,200 shares. The stock ranged in a price between $46.51-$47.66 after having opened the day at $46.59 as compared to the previous trading day's close of $46.80. Other companies within the Internet industry that increased today were: ModusLink Global Solutions ( MLNK), up 13.3%, Liquidity Service ( LQDT), up 6.2%, LinkedIn ( LNKD), up 4.7%, and EasyLink Services International Corporation ( ESIC), up 4.1%.

NetEase.com, Inc., an Internet technology company, engages in the development of applications, services, and other technologies for the Internet in China. NetEase.com has a market cap of $6.05 billion and is part of the technology sector. The company has a P/E ratio of 15.9, below the average internet industry P/E ratio of 16.7 and below the S&P 500 P/E ratio of 17.7. Shares are up 29.5% year to date as of the close of trading on Monday. Currently there are 13 analysts that rate NetEase.com a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates NetEase.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and solid stock price performance. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Banks.com ( BNX), down 12.5%, LiveDeal ( LIVE), down 7.3%, Youku ( YOKU), down 7.1%, and SciQuest ( SQI), down 6.9%, were all losers within the internet industry with Baidu ( BIDU) being today's internet industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).

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