MacMall, a leading authorized reseller of Apple products and a brand of a PC Mall, Inc. subsidiary (NASDAQ: MALL), today announced that the grand opening event for its new retail store located at 16929 Beach Blvd., Huntington Beach, Calif. will be held on Saturday, Dec. 10, 2011. The event will feature a 10 a.m. ribbon cutting with local Chamber of Commerce officials, including outgoing Huntington Beach mayor Joe Carchio, incoming Huntington Beach mayor Don Hansen, and council member Connie Boardman. The first 300 people to visit the store will be entered into a drawing to win one of several hot technology products valued at over $3,500 in total, including a MacBook Air, three iPod touch players, five iPod nanos, and five Apple TVs. The store will open at 9 a.m. and the MacBook Air drawing will be held at 10 a.m., immediately after the ribbon cutting. Throughout the day there will be additional drawings for iPad and Mac accessories, product demos, and special discounts. The first 100 people who purchase will also receive a free gift bag.

The new store will be MacMall’s third in the Southern California market, and follows the successful launch of a new flagship store in Torrance in February 2010. The company also has a store in Santa Monica and plans to open a store in Chicago in early 2012. Each MacMall store offers a deep selection of Mac- and PC-based products, high end consumer electronics including the Apple iPad and iPod, in-house technical experts that provide Apple Authorized Service, free seminars, and on-site repair service.

“We are delighted to officially welcome customers to our new Huntington Beach location, in time for them to take advantage of our expertise and great deals this holiday season” said Dan DeVries, president of MacMall. “We are pleased to expand our presence in Southern California. Our new location will help us to better meet consumers’ demands for leading edge technology and consumer electronics products and on-site repair services.”

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