MacMall, a leading authorized reseller of Apple products and a brand of a PC Mall, Inc. subsidiary (NASDAQ: MALL), today announced that the grand opening event for its new retail store located at 16929 Beach Blvd., Huntington Beach, Calif. will be held on Saturday, Dec. 10, 2011. The event will feature a 10 a.m. ribbon cutting with local Chamber of Commerce officials, including outgoing Huntington Beach mayor Joe Carchio, incoming Huntington Beach mayor Don Hansen, and council member Connie Boardman. The first 300 people to visit the store will be entered into a drawing to win one of several hot technology products valued at over $3,500 in total, including a MacBook Air, three iPod touch players, five iPod nanos, and five Apple TVs. The store will open at 9 a.m. and the MacBook Air drawing will be held at 10 a.m., immediately after the ribbon cutting. Throughout the day there will be additional drawings for iPad and Mac accessories, product demos, and special discounts. The first 100 people who purchase will also receive a free gift bag. The new store will be MacMall’s third in the Southern California market, and follows the successful launch of a new flagship store in Torrance in February 2010. The company also has a store in Santa Monica and plans to open a store in Chicago in early 2012. Each MacMall store offers a deep selection of Mac- and PC-based products, high end consumer electronics including the Apple iPad and iPod, in-house technical experts that provide Apple Authorized Service, free seminars, and on-site repair service. “We are delighted to officially welcome customers to our new Huntington Beach location, in time for them to take advantage of our expertise and great deals this holiday season” said Dan DeVries, president of MacMall. “We are pleased to expand our presence in Southern California. Our new location will help us to better meet consumers’ demands for leading edge technology and consumer electronics products and on-site repair services.”
MacMall has operated an online Apple Superstore since 1995 at www.macmall.com.About Mac Mall: MacMall, a brand of a PC Mall, Inc. subsidiary, is a leading direct marketing reseller of Apple computers. MacMall works closely with Apple and hundreds of other manufacturers to bring customers low prices on a large selection of Apple computers, Mac software, Mac accessories, iPods, iPod accessories, iPhone accessories, consumer electronics and more. MacMall offers 24/7 pre and post sales telephone support and can take orders up until 10 pm Eastern time for delivery the next day. In addition, MacMall offers custom configurations, including the installation of Microsoft Windows on Apple computers, free iPod engraving and cash back rebates on Apple computers. MacMall offers products and services through www.macmall.com, through 1-800-MACMALL and via retail stores located in Torrance, Santa Monica, and Huntington Beach, California. About PC Mall, Inc.: PC Mall, Inc., through its wholly-owned subsidiaries, is a leading value added direct marketer of technology products, services and solutions to small and medium sized businesses, mid-market and enterprise customers, government and educational institutions and individual consumers. PC Mall brands include: PC Mall, PC Mall Gov, Sarcom, MacMall, Abreon, NSPI, eCost and OnSale. In the twelve months ended September 30, 2011, we generated approximately $1.5 billion in revenue and now have over 3,000 employees, over 64% of which are in sales or service positions. For more information please visit pcmall.com/investor or call (310) 354-5600. Forward-looking Statements This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include statements regarding our expectations, hopes or intentions regarding the future; including, but not limited to expectations or statements relating to expanded business models and opportunities and benefits of our investments in these business models and markets, or expectations or goals for sales growth of operating leverage, including without limitations related to our retail stores. Forward-looking statements involve certain risks and uncertainties, and actual results may differ materially from those discussed in any such statement. Factors that could cause our actual results to differ materially are discussed under the heading "Risk Factors" in Item 1A, Part II of our Form 10-Q for the quarterly period ended June 30, 2011, on file with the Securities and Exchange Commission, and in our other reports filed from time to time with the SEC. All forward-looking statements in this document are made as of the date hereof, based on information available to us as of the date hereof, and we assume no obligation to update any forward-looking statements.