Schweitzer-Mauduit International Inc ( SWM) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day up 1%. By the end of trading, Schweitzer-Mauduit International Inc fell 37 cents (-0.5%) to $68.83 on light volume. Throughout the day, 83,854 shares of Schweitzer-Mauduit International Inc exchanged hands as compared to its average daily volume of 144,200 shares. The stock ranged in price between $68-$69.88 after having opened the day at $69.75 as compared to the previous trading day's close of $69.20. Other company's within the Consumer Non-Durables industry that declined today were: China Xiniya Fashion ( XNY), down 6.3%, Blyth Inc ( BTH), down 5.3%, Cereplast Inc ( CERP), down 5.3%, and Ever-Glory International Group Inc ( EVK), down 4.9%.

Schweitzer-Mauduit International, Inc. manufactures and sells paper and reconstituted tobacco products to the tobacco industry, as well as specialized paper products for use in various applications. It operates in two segments, Paper and Reconstituted Tobacco. Schweitzer-Mauduit International Inc has a market cap of $1.15 billion and is part of the consumer goods sector. The company has a P/E ratio of 20.4, below the average consumer non-durables industry P/E ratio of 22.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 10% year to date as of the close of trading on Friday.

TheStreet Ratings rates Schweitzer-Mauduit International as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Mannatech Inc ( MTEX), up 10%, Shiner International Inc ( BEST), up 10%, SodaStream International ( SODA), up 8.9%, and Gildan Activewear Inc ( GIL), up 7.4%, were all gainers within the consumer non-durables industry with VF Corporation ( VFC) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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