Myself, I have been in semiconductor industry for 25 years, my background mainly engineering and marketing and sales. I joined Diodes in May 2010 as Investor Relations.So, about Diodes, Diodes, our main focus is application specific standard product for our discrete, logic, and analog serving the consumer, computing, communication, industrial and automotive. So, our business objective is consistently achieve above market profitable growth, utilizing our innovative and cost-competitive packaging, process expertise and design excellence to address the high volume and cost sensitive market. And for those of you who know our company, we don’t really at this moment set any target for our gross margin. We’re focusing on revenue growth and gross profit dollar. Here’s a whole marketing. As you can see, yeah, I’m sorry, yeah, sorry, I’m trying to use the laser point. It doesn’t have laser point there? Anyway, as you see the pie chart, the whole SAM that we’re serving, again is $80 billion. But for SAM, for a servable market for us, together with a discrete, logic and analog together is about $26 to $32 billion and our revenue as of last year is only $613 million. So we have a lot of space to grow. We don’t necessarily countdown the market growth. We mainly grow by gaining market share. Here’s how we’ve been growing. We have growing many ways in product space. We aggressively, this one slide here... Unidentified Participant (Inaudible) Laura Mehrl Okay. Thank you very much. So in product space, we have aggressively introducing new products as you -- any of you have listened to our earning calls, every quarter earnings calls, our Senior VP of Marketing Sales release the number of products, in every quarter we release, it’s always has been over hundreds of them. Also we have continued to improve product performance. Together, they have helped us to increasing our SAM growth and revenue growth.
In packaging and application space, packaging, we continue improve the power density and miniaturization besides the increasing capacity and capability. I’ll go through this in detail later.In application space, we continues increasing our key account in the Tier 1 customers and within each account, we increase the footprint with an application and then, as we introduce more and more new products, we increase the contents of each application. As those people who follow Diodes, you know that before 2006, we’re just pure provider for discrete. After Dr. Lu joined the company, he knew that if we want to grow, we have to because discrete market doesn’t really grow that much anymore. So he led us into analog in 2006 by acquiring two companies. Then in 2010 last June -- actually in UBS Conference last June, we announced we get into the standard logic. Diodes has extensive processing expertise to help us through, enhance our product performance. Just last year, we have announced a several trademark products. Here just some detailed examples. I forgot to mention in the previous slide, yeah, in 2008, we also acquired a bigger one called Zetex and they brought in a lot of proprietary process technology that really help us to improve the product performance. For example, before we had Zetex, Diodes just have some really basic rectifier, such a rectifier after we brought in Zetex, we divided this middle range that’s called Super Barrier Rectifiers, which brings down voltage to less than 400 volts. And last year, we announced a trademark product DIODESTAR Rectifier, which bring down voltage greater than 600 volts and that lead us into unregistered applications, same thing as MOSFET. MOSFET is one of the really key sellers for Diodes. Before, we just have really low end MOSFET then we introduced the DIODESTAR with very low RDS on lower breakdown voltage.
Last year, we introduced the DIODESTAR MOSFET with breakdown voltage over 600 volts. These are just examples that we use. We were normally used to be in low end and Zetex is more towards the high end. Now, we’re using their technology really develop tons of product stressing true high-volume mid-range in application.Read the rest of this transcript for free on seekingalpha.com