Western Union Company ( WU) pushed the Diversified Services industry higher today making it today's featured diversified services winner. The industry as a whole closed the day up 4.3%. By the end of trading, Western Union Company rose 72 cents (4.3%) to $17.44 on average volume. Throughout the day, 6.2 million shares of Western Union Company exchanged hands as compared to its average daily volume of 6.3 million shares. The stock ranged in a price between $16.98-$17.47 after having opened the day at $17.15 as compared to the previous trading day's close of $16.72. Other companies within the Diversified Services industry that increased today were: Command Security Corporation ( MOC), up 22.3%, Genetic Technologies ( GENE), up 19.1%, CyberDefender ( CYDE), up 18.4%, and Phoenix New Media Ltd ADR ( FENG), up 18.2%.

The Western Union Company provides money transfer and payment services worldwide. The company's Consumer-to-Consumer segment offers consumer-to-consumer money transfer services through a network of third-party agents using multi-currency and real-time money transfer processing systems. Western Union Company has a market cap of $10.33 billion and is part of the services sector. The company has a P/E ratio of 11.2, equal to the average diversified services industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 10% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates The Western Union as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, expanding profit margins, notable return on equity and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).
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