But the two-screen experience will gone beyond commerce, Yankovich says, to include social elements, like companion apps to prime-time series. This trend will be accelerated by the roll out of televisions with Blutooth and Wi-fi capabilities, Yankovich says, allowing users to connect their televisions to their smartphone or tablet. "It has become less about connecting the TV to the Internet and more about connecting it you -- the users' preferred device." - Reported by Jeanine Poggi in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.