PENNSDALE, Pa., Nov. 29, 2011 /PRNewswire/ -- (NASDAQ/NM:BAMM) Residents in Pennsdale now have a Books-A-Million (BAM!) to experience an expansive selection of books, toys, tech and more. The new store recently opened in Lycoming Mall located at 300 Lycoming Mall Circle, Pennsdale, PA 17556. "BAM! is now open at the Lycoming Mall, and we're so excited to have the opportunity to serve in Pennsdale," said Mark Welker, General Manager. "With our impeccable customer service and incredible product offerings, we will certainly meet the needs of the community." The Lycoming Mall BAM! provides a unique selection of books, magazines, bargain books and gifts, as well as unique sections within the store. There's a special "Kids-A-Million" section featuring children's books, learning resources, toys and games along with a myriad of literature for children and products from Lego, Skip Hop, LeapFrog, Hasbro and more. And for the coffee lovers, BAM! has a Joe Muggs Café featuring coffee, espresso and tea drinks along with an assortment of decadent snacks. For the tech savvy reader, there's an array of electronics, featuring the NOOK Simple Touch, NOOK Color and the new NOOK Tablet; iPhone, iPod and eReader accessories and DVDs in addition to electronic accessories by brands such as Skullcandy, JVC, Built and Protect It. All new customers are invited to sign up for the Millionaire's Club, where members save 40 percent off bestsellers, 20 percent off hundreds of items throughout the store and 10 percent off everything, every day. Millionaire's Club members also experience special sale events and receive exclusive promotions and coupons through weekly emails. From quality customer service to convenient access to superior merchandise, BAM! has so much to offer, including discount programs for teachers and community organizations as well as community fundraising opportunities. The new location is open just in time for the holiday season. At BAM!, books are just the beginning.