Duofold By Champion Survey Of Professional Ski And Snowboard Instructors Reveals Common Mistakes On The Slopes

More than 20 million Americans participate in snow sports from Nordic skiing to snowboarding, and ski professionals say that most first-time skiers will be cold when hitting the slopes this winter. More than 75 percent of ski pros said that the majority of new skiers do not dress appropriately for the weather conditions with the most common mistake being not layering properly, according to a recent survey of professional ski and snowboard instructors conducted by Duofold by Champion base layer, the official base layer of the Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI).

“With more than 31,000 members, we certainly see our share of student mishaps when it comes to dressing for the elements,” said Andy Hawk, marketing director for PSIA-AASI. “To truly enjoy the experience on the slopes, it is absolutely critical that you have the gear to keep you warm and dry all day long.”

More than 60 percent of survey respondents said that base layer was “extremely important” for any type of snow sports. Ski instructors highlighted the value of layering as conditions and temperatures on the mountain change during the course of the day. “It is not uncommon for temperatures on the mountain to vary throughout the day,” said Hawk. “A chilly morning can easily turn into a warm afternoon and vice versa. Dressing in layers allows you to adapt quickly and easily.”

Instructors are taking their own advice as well. According to the survey, 96 percent of respondents wear base layer on the slopes as well as for other activities. More than 18 percent of respondents said they wear base layer year round for all types of outdoor sports.

Base layer is about more than just warmth. Although survey respondents highlighted warmth as the No. 1 key feature for base layer, there were other important considerations including quick drying performance, stretch and odor control.

“Ski and snowboard instructors spend all day, every day out on the slopes, so who better to give advice on how to stay warm in the elements?” said Claire Powell, general manager for Duofold by Champion and Champion Activewear. “The technology and performance features behind Duofold by Champion allow everyone, including instructors, to spend as much time on the slopes as possible. No one wants to head into the lodge early just to get warm. There’s simply nothing better than a long, comfortable day on the mountain.”

Duofold by Champion has been the official base layer of PSIA-AASI for more than 20 years, and is one of the association’s longest running sponsors.

Earlier this fall, Duofold and Champion announced that they would be teaming up in the base layer category under the name Duofold by Champion. Both brands are owned by apparel leader HanesBrands.

“We are strengthening our cold weather gear offerings by combining the performance and technology strengths of two great brands – Champion and Duofold,” said Powell.

About Duofold by Champion

Introduced in 1906, the Duofold by Champion brand is a leader in base layer apparel for men, women and children. As an outfitter of the Professional Ski Instructors of America, Duofold by Champion is the expert in helping winter athletes and outdoor enthusiasts perform at their best even under the most challenging weather conditions. Duofold by Champion is best known for its popular Varitherm and Originals cold-weather products. For more information, please contact us at (800) 999-2249 or visit www.duofold.com . Duofold by Champion is a brand of HanesBrands (NYSE:HBI)

About Champion®

Since 1919 Champion activewear has offered a full line of innovative athletic apparel for men and women including sports bras, activewear, team uniforms, sweats and accessories. Champion activewear can be purchased at most sporting goods and department stores. For more information, please contact us at (800) 999-2249, visit www.championusa.com or at www.facebook.com/champion or follow us on Twitter @Championusa. Champion is a brand of HanesBrands (NYSE:HBI)

DUOFOLD BY CHAMPION SURVEYS PROFESSIONAL SKI AND SNOWBOARD

INSTRUCTORS ON STAYING WARM

KEY HIGHLIGHTS

(Results based on online survey of 390 respondents from the Professional Ski Instructors of America and the American Association of Snowboard Instructors.)

Professional Ski Instructors Wear Base Layer Year-Round

95.8% of respondents wear base layer

18.7% of respondents wear base layer year-round depending on the weather conditions

Base Layer is Important When Heading to the Slopes

60.7% of respondents said base layer was extremely important for heading to the slopes

35.4% of respondents said base layer was important

Forgot to Put on Base Layer? Almost Half of Instructors Would Retrieve or Buy

46.3% of respondents said if they forgot their base layer they would either go back for it or buy a new set.

Base Layer is Important for New Skiers

77.3% of respondents said that most new skiers do not dress appropriately for the weather conditions.

54.8% of respondents said that the most common mistake for new skiers is not dressing warmly enough.

88.8% of respondents said staying warm is extremely important for new skiers.

Put Base Layer on the Holiday Gift List

74.4% of respondents said they would like base layer as a holiday gift, but only 4.4% regularly receive.

Copyright Business Wire 2010

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