Virgin Media Inc ( VMED) pushed the Media industry lower today making it today's featured Media loser. The industry as a whole closed the day up 3.2%. By the end of trading, Virgin Media Inc fell 26 cents (-1.2%) to $21.98 on average volume. Throughout the day, 5.3 million shares of Virgin Media Inc exchanged hands as compared to its average daily volume of 4.9 million shares. The stock ranged in price between $21.85-$22.86 after having opened the day at $22.84 as compared to the previous trading day's close of $22.24. Other company's within the Media industry that declined today were: Digital Domain Media Group ( DDMG), down 10.8%, Peoples Educational Holdings Inc ( PEDH), down 6.9%, Emmis Communications ( EMMS), down 6.6%, and New Frontier Media Inc ( NOOF), down 5.4%.

Virgin Media Inc., through its subsidiaries, provides entertainment and communications services in the United Kingdom. Virgin Media Inc has a market cap of $6.83 billion and is part of the services sector. Shares are down 18.4% year to date as of the close of trading on Friday.

TheStreet Ratings rates Virgin Media as a hold. The company's strengths can be seen in multiple areas, such as its expanding profit margins and notable return on equity. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, unimpressive growth in net income and generally poor debt management.

On the positive front, Dex One ( DEXO), up 32.4%, Seven Arts Entertainment Inc ( SAPX), up 31.3%, Crown Media Holdings Inc ( CRWN), up 15.3%, and Marchex Inc ( MCHX), up 14.3%, were all gainers within the media industry with Comcast ( CMCSA) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).