Kim Kardashian

America's favorite reality star, Kim Kardashian, is also a savvy tech investor.

Kardashian is one of the partners in ShoeDazzle, an e-commerce site that asks users to take a personality quiz, and every month selects five pairs of shoes, handbags and jewelry for a customer based on her survey results.

Subscribers pay $39.95 per month for the service.

In May, the company raised $40 million from venture firm Andreessen Horowitz, which has also invested in top tier start-ups like Facebook, Foursquare and Twitter.

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