SOUTHERN PINES, N.C., Nov. 23, 2011 /PRNewswire/ -- (NASDAQ/NM:BAMM) Residents in Southern Pines now have a Books-A-Million (BAM!) for all their books, toys, tech and more needs. The new store recently opened in Pinecrest Plaza located at 5 Pinecrest Plaza, Southern Pines, NC 28387. "BAM! is passionate about sharing a love of reading and a sense of fun with the community," said Carter Page, General Manager. "I'm delighted to serve the Southern Pines community and to share the incredible selection of products that BAM! has to offer." The Pinecrest Plaza BAM! provides a diverse selection of books, magazines, bargain books and gifts, as well as unique sections within the store. There's a special "Kids-A-Million" section featuring children's books, learning resources, toys and games along with a myriad of literature for children and products from Lego, Skip Hop, LeapFrog, Hasbro and more. For the tech savvy reader, there's an array of electronics, featuring the NOOK Simple Touch and NOOK Color; iPhone, iPod and eReader accessories and DVDs in addition to electronic accessories by brands such as Skullcandy, JVC, Built and Protect It. All new customers are invited to sign up for the Millionaire's Club, where members save 40 percent off bestsellers, 20 percent off hundreds of items throughout the store and 10 percent off everything, every day. Millionaire's Club members also experience special sale events and receive exclusive promotions and coupons through weekly emails. From quality customer service to convenient access to superior merchandise, BAM! has so much to offer, including discount programs for teachers and community organizations as well as community fundraising opportunities. The new location is open just in time for the holiday season. At BAM!, books are just the beginning. About Books-A-Million, Inc. Books-A-Million, Inc. is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates over 230 stores in 31 states and the District of Columbia and, after the opening of the new stores, the Company will operate over 250 stores in 31 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million, Books & Co., and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company's corporate website at www.booksamillioninc.com. Follow Books-A-Million on Twitter ( www.twitter.com/booksamillion ) and Facebook ( www.facebook.com/booksamillion). SOURCE Books-A-Million, Inc.