MIAMI, Nov. 22, 2011 /PRNewswire/ -- Spanish Broadcasting System Inc., (SBS) (Nasdaq: SBSA) is pleased to announce the appointment of Felix Lopez to Vice President of SBS Miami Radio/TV-Consolidated Sales for Spanish Broadcasting System, Inc, (SBS). Mr. Lopez will oversee all advertising sales and operations for MegaTV, Romance 106.7FM, Clasica 92.3FM, El Zol 95.7FM, Cima 106.3FM and www.lamusica.com . He will also be responsible for growing and overseeing the revenue in all of the company's divisions for the Miami market. Based in Miami, Florida, he will report directly to Donny Hudson , VP of Consolidated Sales for Spanish Broadcasting System (SBS). Felix has been with Spanish Broadcasting System, Inc. (SBS) since 1993. Prior to this appointment, he was Local Sales Manager for WXDJ- El Zol 95.7FM, WRMA-Romance 106.7FM, WCMQ-Clasica 92.3FM and WRAZ-Cima 106.3FM in Miami. During his tenure as an Account Executive for WXDJ-El Zol 95.7FM, the station was ranked as #1 in billing with the highest annual revenue ever achieved by any South Florida radio station. In December of the same year, he was named Local Sales Manager of SBS's Pop and Ballad format station, WRMA-Romance 106.7FM. "Felix is a strong leader with a wealth of knowledge, and his leadership will be pivotal to Spanish Broadcasting System, Inc. (SBS) continued growth," said Albert Rodriguez , Chief Revenue Officer of SBS's consolidated operations, Executive Vice President and General Manager of MegaTV. "His passion, commitment to excellence and unparalleled industry experience makes him a key member of our company senior management team." "We are excited that Felix has earned this very well deserved promotion and will be assuming the responsibilities of the newly created Vice President of SBS Miami Radio/TV-Consolidated Sales position. He has a proven track record and a profound knowledge of our business," adds Donny Hudson , VP of Consolidated Sales for Spanish Broadcasting System (SBS). Prior to joining Spanish Broadcasting System, Inc. (SBS), Lopez owned a promotions company that serviced various advertising agencies in South Florida. He started his radio career at WXDJ El Zol 95.7FM in 1993. He is a proud Miami native that comes from a family of real estate, automotive and media executives. "I look forward to contributing to SBS's success and to the further develop its multimedia platform. And together with the great team and family that we have at SBS, we will be able to continue to grow assets shares in the Miami market," states Felix Lopez . Among his passions is his affinity for sports, boating and spending time with his family, friends and especially with his 3 sons.