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NEW YORK ( TheStreet) -- The ex-dividend date for Primerica (NYSE: PRI) is tomorrow, November 23, 2011. Owners of shares as of market close today will be eligible for a dividend of 3 cents per share. At a price of $22.58 as of 10:04 a.m. ET, the dividend yield is 0.5%. The average volume for Primerica has been 231,900 shares per day over the past 30 days. Primerica has a market cap of $1.7 billion and is part of the financial sector and insurance industry. Shares are down 6.1% year to date as of the close of trading on Monday. Primerica, Inc., together with its subsidiaries, engages in the distribution of financial products on behalf of third parties to middle income households in the United States and Canada. The company has a P/E ratio of 9.2, equal to the average insurance industry P/E ratio and below the S&P 500 P/E ratio of 17.7.