Sensata Technologies Holding B.V ( ST) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day up 0.6%. By the end of trading, Sensata Technologies Holding B.V fell 90 cents (-3%) to $29.42 on light volume. Throughout the day, 511,617 shares of Sensata Technologies Holding B.V exchanged hands as compared to its average daily volume of 903,400 shares. The stock ranged in price between $29.39-$30.64 after having opened the day at $30.56 as compared to the previous trading day's close of $30.32. Other company's within the Consumer Durables industry that declined today were: Appliance Recycling Centers ( ARCI), down 8.9%, Nautilus Group Inc ( NLS), down 6.7%, Industrie Natuzzi ( NTZ), down 6.5%, and Fossil Inc ( FOSL), down 3.3%.

Sensata Technologies Holding N.V., through its subsidiaries, develops, manufactures, and sells sensors and controls primarily in the Americas, the Asia Pacific, and Europe. The company operates in two segments, Sensors and Controls. Sensata Technologies Holding B.V has a market cap of $5.46 billion and is part of the consumer goods sector. The company has a P/E ratio of 107, below the average consumer durables industry P/E ratio of 110.8 and above the S&P 500 P/E ratio of 17.7. Shares are up 0.7% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Sensata Technologies Holding B.V as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, growth in earnings per share and increase in net income. However, as a counter to these strengths, we also find weaknesses including disappointing return on equity, premium valuation and weak operating cash flow.

On the positive front, Cybex International Inc ( CYBI), up 16.5%, Escalade Inc ( ESCA), up 6.5%, Chromcraft Revington Inc ( CRC), up 5.9%, and US Home Systems Inc ( USHS), up 4.2%, were all gainers within the consumer durables industry with Hasbro Inc ( HAS) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).