NEW YORK ( TheStreet) -- The British government said Thursday it is selling Northern Rock to Sir Richard Branson's Virgin Money at a near 50% loss to taxpayers. Northern Rock, which was nationalized in February 2008 after it faced the first large-scale bank run of the financial crisis, was sold to Virgin Money for $1.2 billion, just over half of the $2.2 billion that the British government put into the failed lender during its more than three-year nationalization. As part of Virgin Money's bid, WL Ross & Co. will provide nearly $160 million in financing for a 21% stake in the company.
For the Britain, the deal is the first big exit from the nationalizations it made during the financial crisis. To stem a run on its financial system, Britain also took multi-billion dollar stakes in Royal Bank of Scotland ( RBS) and Lloyds Banking Group ( LYG). The government is yet to sell those crisis-time investments that, like the sale of Northern Rock, may come at a loss to taxpayers. According to Bloomberg reports, the government injected a total of $103 billion into RBS and Lloyds and took share stakes in the two banks that now have a more than $61 billion paper loss. Northern Rock, a large mortgage lender and bank with a legacy tracing back to the 1850s, relied on short term funding to support its assets and fell into crisis when credit markets seized up in 2007 and 2008. In September 2007, Northern Rock needed liquidity support from the Bank of England as overnight funding dried and it faced a run on deposits. That fall, lines of fearful depositors outside of Northern Rock bank branches created the first visceral images of the crisis that was to come in Britain and globally. It also created one of the first blips in overnight funding markets like the London Interbank Offered Rate that were a crucial, but little understood element to the crisis. After two unsuccessful private sale attempts failed - one by Branson's Virgin Group -- the government took control of Northern Rock in February of 2008, making it one of the earliest bank nationalizations in the crisis. Larger financial institutions like AIG ( AIG), France's Dexia, Ireland's Anglo Irish Bank and Germany's Commerzbank would follow. About Thursday's sale, George Osborne chancellor of the Exchequer said, "The sale of Northern Rock to Virgin Money is an important first step in getting the British taxpayer out of the business of owning banks." Britain's strategy differed slightly from the Troubled Asset Relief Program in the U.S. because it seized ownership of some banks, while the U.S. Treasury took $250 billion in non-voting preferred share stakes in its troubled banks. After TARP, U.S. banks still were publicly owned companies with little government involvement in day-to-day operations -- and most shares have since been retrieved from the Treasury at a taxpayer profit. As part of the sale, Virgin Money will get the bank's millions of customers, $22 billion in mortgages and $25 billion in deposits. With the deal, Virgin Money will commit to stipulations such as exclusions from layoffs, a commitment to maintain and grow bank branches, support of Northern Rock's charitable foundation and a combined headquarter of operations in Newcastle, England. Virgin Money also is set to pay the government additional cash and notes in 2012, as well as up to $125 million if Northern Rock is IPO'ed in the next five years.