NEW YORK ( TheStreet) -- This week, Global X, a boutique fund provider, unveiled the first ever ETF designed to provide investors with dedicated exposure to the burgeoning social media industry. While the firm may be hoping for Facebook-like success with this new launch, it is likely going to take some time before the fund becomes anything to tweet home about.In the same way that many ETF sponsors looking for new ways to target the bond market have opted to launch
Google and Groupon are the largest holdings from the United States, each accounting for less than 5% of SOCL's portfolio. LinkedIn, meanwhile, is nowhere to be found among the fund's top ten holdings. Ultimately, for conservative investors, there are other more-liquid and less-top-heavy ways to take advantage of the growing presence of social media. The First Trust Dow Jones Internet Index Fund ( FDN) is one product I've pointed to as being a promising play on this industry. FDN's direct exposure to social media names is limited. However, with extensive exposure to Google, Amazon ( AMZN), eBay ( EBAY) and other Internet household names, the fund is in a strong position to profit as social media helps to further engrain the internet into our daily lives. Written by Don Dion in Williamstown, Mass.