St. Joe Corporation ( JOE) pushed the Real Estate industry higher today making it today's featured real estate winner. The industry as a whole closed the day down 1.8%. By the end of trading, St. Joe Corporation rose 14 cents (0.9%) to $15.52 on heavy volume. Throughout the day, 977,189 shares of St. Joe Corporation exchanged hands as compared to its average daily volume of 637,100 shares. The stock ranged in a price between $15.29-$15.73 after having opened the day at $15.42 as compared to the previous trading day's close of $15.38. Other companies within the Real Estate industry that increased today were: Bluegreen Corporation ( BXG), up 46.1%, America First Tax Exempt Investors L.P ( ATAX), up 3.3%, China Housing & Land Development Inc ( CHLN), up 2.3%, and Alto Palermo ( APSA), up 2.1%.

The St. Joe Company, together with its subsidiaries, operates as a real estate development company in Florida. The company operates in four segments: Residential Real Estate, Commercial Real Estate, Rural Land Sales, and Forestry. St. Joe Corporation has a market cap of $1.35 billion and is part of the financial sector. Shares are down 29.6% year to date as of the close of trading on Friday.

TheStreet Ratings rates St. Joe as a sell. The company's weaknesses can be seen in multiple areas, such as its weak operating cash flow, poor profit margins and generally disappointing historical performance in the stock itself.

On the negative front, Vestin Realty Mortgage I Inc ( VRTA), down 9.4%, Elbit Imaging ( EMITF), down 8.2%, Vestin Realty Mortgage II Inc ( VRTB), down 7%, and MPG Office Trust Inc ( MPG), down 6.9%, were all losers within the real estate industry with AvalonBay Communities Inc ( AVB) being today's real estate industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the real estate industry could consider iShares Dow Jones US Real Estate ( IYR) while those bearish on the real estate industry could consider ProShares Short Real Estate Fund ( REK).