Crumbs Bake Shop, Inc. (the “Company”) (NASDAQ: CRMB), a national neighborhood bakery and the largest U.S.-based retailer of cupcakes, announced today that it has rescheduled its third quarter 2011 earnings release date and conference call due to a scheduling conflict. A press release with financial information will be available after the market close on November 14, 2011 and a conference call will follow at 4:30 PM ET.

The conference call can be accessed live over the phone by dialing 888-490-2763 or for international callers by dialing 719-325-2339. A replay will be available one hour after the call and can be accessed by dialing 877-870-5176 or 858-384-5517 for international callers; the password is 8454427. The replay will be available until December 4, 2011. The call will also be webcast live from the investor relations portion of the Company’s website at crumbs.com.

About Crumbs Bake Shop, Inc.

The first Crumbs Bake Shop opened its doors in March 2003 on the Upper West Side of Manhattan by co-founders Mia & Jason Bauer. The design of Crumbs Bake Shops is inspired by old-time neighborhood bakeries, creating a warm and friendly environment with wall-to-wall treats. Ranked the largest retailer of cupcakes nationwide and one of Inc. Magazine’s 10 Breakout Companies of 2010, Crumbs currently has 44 locations, including 30 locations in the New York Metro area, 6 locations on the West Coast, 3 locations in Washington, D.C., 1 location in Virginia and 4 locations in Illinois. The specialty of the house is cupcakes; however, the menu also includes an irresistible blend of comfort-oriented classics and elegant baked goods. There are more than 60 varieties of cupcakes baked fresh daily with a new cupcake of the week debuting each Monday.

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