NEW YORK ( MainStreet) -- There are millions of reasons why radio stations in your area drill Burl Ives' Have A Holly Jolly Christmas into your head dozens of times per hour and are making Christmas come a bit earlier each year.Last year, 19 radio stations nationwide switched to the all-holiday format by Nov. 9, with WSMM 102.3 FM in South Bend, Ind., leading the charge Oct. 18. This year, 23 stations have already begun assaulting listeners' senses with Brenda Lee's Rockin' Around The Christmas Tree, which Mediabase says was played 19,406 times last year, and Mariah Carey's All I Want For Christmas Is You (19,153 times). Atlantic City, N.J.-based WEZW 93.1 FM started spreading the wall-to-wall holiday cheer Oct. 17. Gary Fisher, president and owner of WEZW parent company Equity Communications, told The Street that the switch is playing well with listeners and advertisers in South Jersey.
|The all-holiday radio format isn't just popular, but extremely lucrative for stations that make the switch.|
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