BRF - Brasil Foods ( BRFS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day up 1.6%. By the end of trading, BRF - Brasil Foods fell 56 cents (-2.6%) to $20.64 on average volume. Throughout the day, 2.3 million shares of BRF - Brasil Foods exchanged hands as compared to its average daily volume of 2.2 million shares. The stock ranged in price between $20.47-$21.24 after having opened the day at $20.94 as compared to the previous trading day's close of $21.20. Other company's within the Consumer Goods sector that declined today were: K-Swiss Inc ( KSWS), down 29.9%, Furniture Brands International Inc ( FBN), down 27.4%, Mannatech Inc ( MTEX), down 16.5%, and Smart Balance Inc ( SMBL), down 13.4%.

BRF - Brasil Foods S.A., through its subsidiaries, produces and sells poultry, pork, beef cuts, milk, dairy products, and processed food products in Brazil and internationally. BRF - Brasil Foods has a market cap of $17.8 billion and is part of the food & beverage industry. The company has a P/E ratio of 41.7, above the average food & beverage industry P/E ratio of 19.2 and above the S&P 500 P/E ratio of 17.7. Shares are up 25.6% year to date as of the close of trading on Wednesday.

On the positive front, Estee Lauder Cos Inc ( EL), up 17.9%, Orient Paper Inc ( ONP), up 14.2%, Adams Golf Inc ( ADGF), up 13.5%, and Tesla Motors Inc ( TSLA), up 13.1%, were all gainers within the consumer goods sector with Kraft Foods Inc ( KFT) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).