By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Monday, October 31, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Steel Excel (ADPT) SPH Group Holdings BO 135,683 $3,473,216
Ehealth (EHTH) Healthcor Management BO 100,000 $1,390,820
Procter & Gamble (PG) McDonald Robert A CB,PR
6,299 $408,049
Dana Holding (DAN) Wallman Richard F DIR 20,000 $293,578
Valhi (VHI) Simmons Harold C CB,DIR
5,000 $291,250
Evans & Sutherland Computer (ESCC) Kellogg Peter R BO 1,060,918 $265,230
API Technologies (ATNY) Avril Matthew E DIR 48,300 $178,620
Metrocorp Bancshares (MCBI) Lee George M CEO,DIR 15,000 $90,300
China Transinfo Technology (CTFO) Xia Shudong CEO,PR
20,300 $69,128
USA Mobility (USMO) Kelly Vincent D PR,CEO
5,000 $67,489
Oasis Petroleum (OAS) Encap Energy Capital Fund Vi L P BO 5,000,000 $154,750,000
Microsoft (MSFT) Gates William H III DIR 5,000,000 $135,615,504
Autozone (AZO) Lampert Edward S BO 317,258 $104,601,832
Autonation (AN) Lampert Edward S BO 1,222,456 $49,201,321
Google (GOOG) Schmidt Eric E CB,DIR 44,554 $26,754,874
Unit Corp (UNT) George Kaiser Family Foundation BO 250,000 $13,020,495
Mf Global Holdings (MF) Cadian Capital Management BO 7,714,424 $10,263,571
Tyler Technologies (TYL) Brown Brothers Harriman BO 250,000 $8,080,655
Ultimate Software (ULTI) Scherr Marc D VCB,COO
77,275 $4,619,694
Ultimate Software (ULTI) Scherr Scott CB,PR
56,760 $3,372,985

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.