Kohl's ( KSS) is opening its doors at midnight on Black Friday.

"The state of the economy will definitely affect how consumers plan and shop this holiday," said CEO Kevin Mansell. "We understand they feel pressure to find the best gifts at an incredible value, and that's what we will deliver. From opening our stores at 12 a.m. the day after Thanksgiving -- our earliest opening ever -- to offering deeper savings opportunities throughout the holidays, we are making shopping easy and even more convenient this holiday season."

The mid-priced department store plans to remain open for 24 hours the day after Thanksgiving.

Online shoppers can also start making purchases with early bird specials on Thanksgiving Day.

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