November 1, 2011 - Nautilus, Inc. (NYSE: NLS) announced today the launch of the CoreBody Reformer™ to the consumer market. The CoreBody Reformer™ is a unique fitness tool that combines yoga, Pilates and dance -- three core-focused workouts -- into one portable, storable and highly effective product designed for home use. This breakthrough fitness product provides a complete fitness solution for a broad consumer audience, and is primarily targeted at women interested in breaking from their normal fitness routine, as well as those who desire to be active but struggle to find the time, energy and motivation. Incorporating a foam-covered roller tube for balance and two push-button variable resistance cables to build long, lean muscle, the CoreBody Reformer™ (“CBR”) intuitively combines the movements of yoga, Pilates and dance to deliver strength, stretch and cardio benefits with every workout. Complete with fun, motivating DVD workout programs led by women’s fitness expert Jennifer Galardi, the CBR also activates multiple muscle groups at once, which means better results in less time. Designed to take advantage of growing consumer interest in “Alternative Strength and Stretch” – a market of more than 30 million regular participants in the U.S. 1 -- CBR weighs just 17 pounds and folds up into the size of a large yoga mat, making it easy to store and perfect for use in almost any space. With variable resistance levels and workouts designed to accommodate beginning, intermediate and advanced users with every move, the CBR is ideal for all fitness levels. Since the CBR is available in five bold colors – blue, pink, green, violet and orange – there is a CoreBody Reformer™ for every style and taste. Recognizing that in today’s economy, consumers seek to maximize their fitness investment in terms of both time and money, Nautilus designed the ultra efficient CoreBody Reformer™ for a very affordable price of $279. The product comes complete with a nutrition guide, workout poster, portable workout flip cards and 4 DVD workout programs. If financing is desired, the CBR can even be financed interest free for as little as $25 per month. “We are excited to announce the launch of this truly innovative product, the CoreBody Reformer™, and will be supporting it accordingly with a very impactful national TV and on-line advertising campaign,” says Nautilus CEO Bruce M. Cazenave. “For our consumers, it is a unique and innovative fitness solution worthy of our flagship Nautilus brand; and for our shareholders, it represents our first step toward aggressively expanding our customer base and price point offerings for our Direct channel of distribution.”
To learn more, or to purchase a unit for yourself, visit: www.corebody.com.1 Source: The 2011 Sporting Goods Manufacturers Association Tracking the Fitness Movement Report (Alternative Strength and Stretch market definition includes core participation in hand weights, yoga, Pilates and stretch) About Nautilus, Inc. Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus ®, Bowflex ®, TreadClimber ® , Schwinn ®, Schwinn Fitness TM and Universal ®, Nautilus markets innovative fitness products through Direct and Retail channels. Websites: www.nautilusinc.com, www.bowflex.com , www.treadclimber.com and www.corebody.com. This press release includes forward-looking statements (statements which are not historical facts) within the meaning of the Private Securities Litigation Reform Act of 1995, including statements concerning the prospects for new Company products, current or future financial trends or operating results. Factors that could cause Nautilus, Inc.'s actual results to differ materially from these forward-looking statements include our ability to acquire inventory from sole source foreign manufacturers at acceptable costs, within timely delivery schedules and that meet our quality control standards, availability and price of media time consistent with our cost and audience profile parameters, a decline in consumer spending due to unfavorable economic conditions, an adverse change in the availability of credit for our customers who finance their purchases, our ability to pass along vendor raw material price increases and increased shipping costs, our ability to effectively develop, market and sell future products, our ability to protect our intellectual property, the introduction of competing products, and our ability to get foreign-sourced product through customs in a timely manner. Additional assumptions, risks and uncertainties are described in detail in our registration statements, reports and other filings with the Securities and Exchange Commission, including the "Risk Factors" set forth in our Annual Report on Form 10-K, as supplemented by our quarterly reports on Form 10-Q. Such filings are available on our website or at www.sec.gov. You are cautioned that such statements are not guarantees of future performance and that actual results or developments may differ materially from those set forth in the forward-looking statements. We undertake no obligation to publicly update or revise forward-looking statements to reflect subsequent events or circumstances.