Select Comfort Corporation ( SCSS) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day down 2%. By the end of trading, Select Comfort Corporation rose 24 cents (1.2%) to $20.77 on average volume. Throughout the day, 1.2 million shares of Select Comfort Corporation exchanged hands as compared to its average daily volume of 1.2 million shares. The stock ranged in a price between $20.01-$21.40 after having opened the day at $20.25 as compared to the previous trading day's close of $20.53. Other companies within the Consumer Durables industry that increased today were: Stanley Furniture Company Inc ( STLY), up 7.7%, Virco Manufacturing Corporation ( VIRC), up 6.7%, Appliance Recycling Centers ( ARCI), up 6.3%, and Nautilus Group Inc ( NLS), up 4.8%.

Select Comfort Corporation develops, manufactures, markets, distributes, and retails adjustable-firmness beds and other sleep-related accessory products in the United States, Canada, and Australia. The company offers its beds under the Sleep Number brand name. Select Comfort Corporation has a market cap of $1.2 billion and is part of the consumer goods sector. The company has a P/E ratio of 22.8, below the average consumer durables industry P/E ratio of 25.4 and above the S&P 500 P/E ratio of 17.7. Shares are up 128.4% year to date as of the close of trading on Friday.

TheStreet Ratings rates Select Comfort as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance and increase in net income. However, as a counter to these strengths, we also find weaknesses including premium valuation and weak operating cash flow.

On the negative front, Industrie Natuzzi ( NTZ), down 11.9%, Eastman Kodak Company ( EK), down 9.8%, Panasonic ( PC), down 8.6%, and Herman Miller Inc ( MLHR), down 7.5%, were all losers within the consumer durables industry with Koninklijke Philips Electronics ( PHG) being today's consumer durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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