Crocs Inc ( CROX) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1.5%. By the end of trading, Crocs Inc rose 43 cents (2.5%) to $17.67 on average volume. Throughout the day, 4.3 million shares of Crocs Inc exchanged hands as compared to its average daily volume of 3.7 million shares. The stock ranged in a price between $16.86-$18.06 after having opened the day at $17 as compared to the previous trading day's close of $17.24. Other companies within the Consumer Non-Durables industry that increased today were: Exceed Company ( EDS), up 12.2%, Ocean Bio-Chem Inc ( OBCI), up 9.2%, Standard Register Company ( SR), up 7.9%, and Zuoan Fashion ( ZA), up 7.6%.

Crocs, Inc. and its subsidiaries engage in the design, development, manufacture, marketing, and distribution of footwear, apparel, and accessories for men, women, and children. The company primarily offers casual and athletic shoes, and shoe charms. Crocs Inc has a market cap of $1.5 billion and is part of the consumer goods sector. The company has a P/E ratio of 13.9, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 0.7% year to date as of the close of trading on Friday.

TheStreet Ratings rates Crocs as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and solid stock price performance. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Revlon Inc ( REV), down 9%, STR Holdings Inc ( STRI), down 7.4%, Female Health Company ( FHCO), down 6.2%, and Zep Inc ( ZEP), down 5.5%, were all losers within the consumer non-durables industry with Fibria Celulose ( FBR) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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