WESTCHESTER COUNTY, N.Y. (TheStreet) -- More evidence came to the fore that Black Friday has jumped the shark, but the media is not pointing it out.Macy's ( M) announced that it would open at midnight on Thanksgiving, the latest, greatest store chain to stretch Black Friday, the once defining date on the retail calendar, beyond the bounds of reason. Target ( TGT) did the same, and more are expected to follow. Moreover, promotions in the lead-up to Black Friday are starting ever earlier. It's only a slight exaggeration to envision a post-Labor Day start before too long. Whatever the eventual starting point: the prelude to the event has become far bigger than the event itself. But what does this mean? The Associated Press, and others reporting on the decision of retailers to Stretch Armstrong Black Friday, aren't telling us: they are just sticking to the facts. But the implications are clear: Black Friday is, as a standalone day, effectively meaningless. The Christmas Holiday season won't be good one, but if Black Friday results are released and appear light, perspective is in order. A lot of the sales, one can only presume, will come in anticipation, a trend heightened by online shopping, which has an additionally timeless quality to it. What kind of Black Friday are we going to see? It doesn't really matter.