NEW YORK ( MainStreet) -- A few months after Netflix ( NFLX) set off a furor by increasing prices by 60%, upstart competitor Redbox, owned by Coinstar ( CSTR), has increased the price of its daily rentals by 20%. The price increase, the first since Redbox began selling DVDs eight years ago, was announced last week in an email to subscribers.The price hike may seem significant until you remember that the previous cost of a daily DVD rental was just $1, so the price is rising by only 20 cents -- to $1.20. Blu-ray rentals will remain $1.50 a day, while video game rentals will stay at $2.
|Redbox announced that the cost of a daily DVD rental will rise to $1.20 from $1. Will customers be put off?|