NEW YORK ( TheStreet) -- Shares of Avid Technology (Nasdaq: AVID) were gapping down Friday morning with an open price 11.3% lower than Thursday's closing price. The stock closed at $7.90 Thursday and opened today's trading at $7.01. The average volume for Avid Technology has been 226,200 shares per day over the past 30 days. Avid Technology has a market cap of $284.4 million and is part of the technology sector and computer software & services industry. Shares are down 54.8% year to date as of the close of trading on Thursday. Avid Technology, Inc. provides digital media content-creation products and solutions for film, video, audio, and broadcast professionals, as well as artists and home enthusiasts. TheStreet Ratings rates Avid Technology as a sell. The company's weaknesses can be seen in multiple areas, such as its weak operating cash flow and generally disappointing historical performance in the stock itself. You can view the full Avid Technology Ratings Report. Get more investment ideas from our investment research center. Interested in other stocks that are gapping down? Get free SMS text alerts sent to you when the action happens by texting DOWN to 95370 or select from multiple alert options.