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Eight other companies tried to nab OpenTable in June besides the eventual buyer Priceline. One might have been Yahoo!, who could have been willing to pay $2.25 billion in cash.
Good things that aren't supposed to happen seem to be a daily occurrence in our stock market and that's making for a lot of lucky shareholders.
Great brands stand the test of time and are almost immune to competition, making them worthy of their higher multiples, Cramer says.