The internet industry closed the day up 1.3%. Ultimate Software Group Inc ( ULTI), Banks.com Inc ( BNX), LiveDeal Inc ( LIVE), and Local.com Corporation ( LOCM) were all winners today within the internet industry with Google Inc ( GOOG) being today's featured internet winner. Google Inc rose $3.15 (0.5%) to $586.31 on average volume. Throughout the day, 2.9 million shares of Google Inc exchanged hands as compared to its average daily volume of 3.8 million shares.

Google Inc. maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers. Google Inc has a market cap of $192.6 billion and is part of the technology sector. The company has a P/E ratio of 20.3, equal to the average internet industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 1.8% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Google as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, eDiets.com Inc ( DIET), eDiets.com Inc ( DIETD), Youku.com Inc ( YOKU), and Edgar Online Inc ( EDGR) were all losers within the internet industry with SINA Corporation ( SINA) being today's internet industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).
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