The media industry closed the day up 2.3%. Media General Inc ( MEG), Entravision Communications Corporation ( EVC), Peoples Educational Holdings Inc ( PEDH), and Meredith Corporation ( MDP) were all winners today within the media industry with Walt Disney ( DIS) being today's featured media winner. Walt Disney rose 54 cents (1.6%) to $35.05 on light volume. Throughout the day, 10.4 million shares of Walt Disney exchanged hands as compared to its average daily volume of 16 million shares.

The Walt Disney Company, together with its subsidiaries, operates as an entertainment company worldwide. Walt Disney has a market cap of $65.6 billion and is part of the services sector. The company has a P/E ratio of 15, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 5.7% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates The Walt Disney as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, attractive valuation levels, notable return on equity and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Valassis Communications Inc ( VCI), Dex One ( DEXO), Radio One Inc ( ROIAK), and Noah Education Holdings ( NED) were all losers within the media industry with Sirius XM Radio Inc ( SIRI) being today's media industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).