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NEW YORK ( TheStreet) -- Rollins (NYSE: ROL) hit a new 52-week high Wednesday as it is currently trading at $21.69, above its previous 52-week high of $21.60 with 290,985 shares traded as of 3:46 p.m. ET. Average volume has been 353,100 shares over the past 30 days. Rollins has a market cap of $3.1 billion and is part of the services sector and diversified services industry. Shares are up 3.8% year to date as of the close of trading on Tuesday. Rollins, Inc., through its subsidiaries, provides pest and termite control services to residential and commercial customers in North America. The company has a P/E ratio of 32.6, equal to the average diversified services industry P/E ratio and above the S&P 500 P/E ratio of 17.7.