The wholesale industry closed the day up 1.8%. InfoSonics Corporation ( IFON), China Auto Logistics Inc ( CALI), China Armco Metals Inc ( CNAM), and Crystal Rock Holdings Inc ( CRVP) were all decliners today within the wholesale industry with Senomyx Inc ( SNMX) being today's featured wholesale loser. Senomyx Inc fell 4 cents (-0.9%) to $4.43 on average volume. Throughout the day, 134,958 shares of Senomyx Inc exchanged hands as compared to its average daily volume of 158,400 shares.

Senomyx, Inc. engages in the discovery and development of novel flavor ingredients in the savory, sweet, salt, bitter, and cooling areas using proprietary taste receptor-based assays and screening technologies. Senomyx Inc has a market cap of $165.3 million and is part of the services sector. Shares are down 37.3% year to date as of the close of trading on Friday.

TheStreet Ratings rates Senomyx as a sell. The company's weaknesses can be seen in multiple areas, such as its weak operating cash flow and generally disappointing historical performance in the stock itself.

On the positive front, Bluelinx Holdings Inc ( BXC), Chindex International Inc ( CHDX), Olympic Steel ( ZEUS), and Navarre Corporation ( NAVR) were all gainers within the wholesale industry with Medco Health Solutions Inc ( MHS) being today's featured wholesale industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the wholesale industry could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the wholesale industry could consider ProShares Ultra Sht Consumer Goods ( SZK).