The media industry closed the day up 2.3%. Spanish Broadcasting System Inc ( SBSA), Inuvo Inc ( INUV), Seven Arts Entertainment Inc ( SAPX), and SearchMedia Holdings ( IDI) were all decliners today within the media industry with Shaw Communications Inc ( SJR) being today's featured media loser. Shaw Communications Inc fell 28 cents (-1.4%) to $19.91 on average volume. Throughout the day, 285,585 shares of Shaw Communications Inc exchanged hands as compared to its average daily volume of 221,500 shares.

Shaw Communications Inc., a diversified communications company, provides broadband cable television, Internet, digital phone, telecommunications, and satellite direct-to-home (DTH) services primarily in Canada and the United States. Shaw Communications Inc has a market cap of $8.4 billion and is part of the services sector. The company has a P/E ratio of 20.7, above the average media industry P/E ratio of 17.9 and above the S&P 500 P/E ratio of 17.7. Shares are down 5.6% year to date as of the close of trading on Friday.

TheStreet Ratings rates Shaw as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, growth in earnings per share and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally poor debt management and a generally disappointing performance in the stock itself.

On the positive front, Media General Inc ( MEG), China Mass Media ( CMM), Entravision Communications Corporation ( EVC), and interCLICK Inc ( ICLK) were all gainers within the media industry with Walt Disney ( DIS) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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