Cherokee Inc. (CHKE): Today's Featured Consumer Non-Durables Loser

The consumer non-durables industry closed the day up 2.3%. Tandy Brands Accessories ( TBAC), Mannatech Inc ( MTEX), Kimberly-Clark Corporation ( KMB), and CTI Industries Corporation ( CTIB) were all decliners today within the consumer non-durables industry with Cherokee Inc ( CHKE) being today's featured consumer non-durables loser. Cherokee Inc fell 20 cents (-1.4%) to $14.09 on light volume. Throughout the day, 23,588 shares of Cherokee Inc exchanged hands as compared to its average daily volume of 37,600 shares.

Cherokee Inc., together with its subsidiary, SPELL C. LLC, engages in marketing and licensing brands and trademarks for apparel, footwear, home, and accessories primarily in the United States, Canada, Mexico, the United Kingdom, Europe, and South Africa. Cherokee Inc has a market cap of $117 million and is part of the consumer goods sector. The company has a P/E ratio of 16.5, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 26.3% year to date as of the close of trading on Friday.

TheStreet Ratings rates Cherokee as a hold. The company's strengths can be seen in multiple areas, such as its expanding profit margins, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and weak operating cash flow.

On the positive front, Schweitzer-Mauduit International Inc ( SWM), Shiner International Inc ( BEST), Crocs Inc ( CROX), and Verso Paper ( VRS) were all gainers within the consumer non-durables industry with Coach Inc ( COH) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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