WESTCHESTER COUNTY, N.Y. (TheStreet) -- Say what? Google ( GOOG) is angling to takeover Yahoo! ( YHOO)? Counting out all the reasons this probably ISN'T happening to any legitimate degree would throw off your equilibrium...so don't try it at home. But Google's coveting of Yahoo! is what everyone is reporting without mentioning an essential caveat.

Chances are, Google is merely trying to run up the price.

Seriously, Google needs Yahoo! like it needs a hole in the head. Is it going to pay billions for a slight bit more wherewithal on news pages? Of course not. Is it going to risk anti-trust issues? Of course not. Is it going t-? Well, you get the point.

But this stands to reason: if Yahoo! is to be taken over, Google wants its acquirer saddled with more than Yahoo!'s sack of trouble. Google wants Yahoo!'s new daddy to face a ton of child support in terms of acquisition costs.

The Wall Street Journal ( NWS) waits until the 9th paragraph, but at least touches upon this operative point. The New York Times ( NYT) and most others, though, don't even go there. To them, Google is participating in the bidding process in total earnestness. Quite simply, that does not pass the common sense test. Not even close. Moreover, this driving up the price of a competitor's acquisition is a central tact in business (even the Yankees and Red Sox engage in it) but the business media too often ignores it altogether.
At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page.

For his "Business Press Maven" column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers.

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