NEW YORK ( TheStreet) -- Wal-Mart ( WMT) is making shoppers a big promise: The company will match prices on any item this holiday season. The promotion will run from Nov. 1 through Dec. 25 on any item purchased in its stores or Web site. Shoppers will receive a gift card for the price of the difference. The discount giant said it will match prices even after the purchase is made. To qualify, shoppers need to bring in the original Wal-Mart receipt and the local competitor's print ad. "The greatest gift we can give our customers this holiday is great low prices on the things they want most," said Duncan MacNaughton, chief merchandising officer at Wal-Mart's U.S. division, in a statement. "Wal-Mart is easing shopping stress this Christmas by allowing customers to shop when and how they want, all while guaranteeing low prices through the entire holiday season." This comes as Wal-Mart battles nine straight quarters of U.S. same-store sales declines. - Reported by Jeanine Poggi in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.