> > Bull or Bear? Vote in Our Poll It was unclear which private-equity firms participated in the discussions, the report also said. Yahoo! has been exploring selling itself since its board ousted former CEO Carol Bartz in September. The company has failed to tap recent growth in Internet advertising, ceding market share to rivals such as Google. There have been recent reports that other potential suitors, including Alibaba Group Chairman Jack Ma and Microsoft ( MSFT), were mulling Yahoo! deals. Shares of Google finished Friday up $6.82, or 1.2%, at $590.49. Shares of Yahoo! ended the session down 6 cents, or 0.4%, at $16.12.