The media industry closed the day up 2.2%. Seven Arts Entertainment Inc ( SAPX), SearchMedia Holdings ( IDI), Ku6 Media ( KUTV), and Dex One ( DEXO) were all decliners today within the media industry with QuinStreet Inc ( QNST) being today's featured media loser. QuinStreet Inc fell 5 cents (-0.4%) to $11.30 on light volume. Throughout the day, 35,268 shares of QuinStreet Inc exchanged hands as compared to its average daily volume of 379,800 shares.

QuinStreet, Inc. operates as a vertical marketing and media online company in the United States and internationally. It provides direct marketing services, including the delivery of leads or paid clicks; and hosted solution and related services for clients in the direct selling industry. QuinStreet Inc has a market cap of $540.7 million and is part of the services sector. The company has a P/E ratio of 20.7, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 40.9% year to date as of the close of trading on Thursday.

TheStreet Ratings rates QuinStreet as a sell. The company's weaknesses can be seen in multiple areas, such as its generally disappointing historical performance in the stock itself and poor profit margins.

On the positive front, Media General Inc ( MEG), Inuvo Inc ( INUV), Private Media Group Inc ( PRVT), and Central European Media ( CETV) were all gainers within the media industry with News ( NWSA) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).