The consumer non-durables industry closed the day up 1.9%. Mannatech Inc ( MTEX), American Apparel Inc ( APP), Verso Paper ( VRS), and Liz Claiborne Inc ( LIZ) were all winners today within the consumer non-durables industry with Procter & Gamble ( PG) being today's featured consumer non-durables winner. Procter & Gamble rose $1.17 (1.8%) to $66.26 on average volume. Throughout the day, 12.9 million shares of Procter & Gamble exchanged hands as compared to its average daily volume of 12 million shares. The Procter & Gamble Company provides consumer packaged goods in the United States and internationally. Procter & Gamble has a market cap of $177.9 billion and is part of the consumer goods sector. The company has a P/E ratio of 16.5, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 1.2% year to date as of the close of trading on Thursday. TheStreet Ratings rates The Procter & Gamble as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, growth in earnings per share, good cash flow from operations and increase in net income. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.