The leisure industry closed the day up 1.8%. Canterbury Park Holding Corporation ( CPHC), Chipotle Mexican Grill Inc ( CMG), China Lodging Group ( HTHT), and Pizza Inn Holdings Inc ( PZZI) were all winners today within the leisure industry with Priceline.com Inc ( PCLN) being today's featured leisure winner. Priceline.com Inc rose $21.64 (4.6%) to $495.46 on average volume. Throughout the day, 1.4 million shares of Priceline.com Inc exchanged hands as compared to its average daily volume of 1.5 million shares.

priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com Inc has a market cap of $23.8 billion and is part of the services sector. The company has a P/E ratio of 34, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 18.6% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, PokerTek Inc ( PTEK), Full House Resorts Inc ( FLL), Morton's Restaurant Group Inc ( MRT), and Great Wolf Resorts Inc ( WOLF) were all losers within the leisure industry with Pinnacle Entertainment Inc ( PNK) being today's leisure industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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