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NEW YORK ( TheStreet) -- The ex-dividend date for Clorox Company (NYSE: CLX) is Monday, October 24, 2011. Owners of shares as of market close today will be eligible for a dividend of 60 cents per share. At a price of $69.06 as of 10:05 a.m. ET, the dividend yield is 3.5%. The average volume for Clorox has been 1.5 million shares per day over the past 30 days. Clorox has a market cap of $8.9 billion and is part of the consumer goods sector and consumer durables industry. Shares are up 7% year to date as of the close of trading on Thursday. The Clorox Company manufactures and markets consumer and institutional products worldwide. The company operates in four segments: Cleaning, Lifestyle, Household, and International. The company has a P/E ratio of 32.7, above the average consumer durables industry P/E ratio of 16.8 and above the S&P 500 P/E ratio of 17.7.