The computer software & services industry closed the day down 0.3%. Bridgeline Digital Inc ( BLIN), Majesco Entertainment Company ( COOL), KEYW ( KEYW), and Authentidate Holding Corporation ( ADAT) were all decliners today within the computer software & services industry with Rovi ( ROVI) being today's featured computer software & services loser. Rovi fell $2.17 (-4.4%) to $47.44 on heavy volume. Throughout the day, 2.2 million shares of Rovi exchanged hands as compared to its average daily volume of 1.4 million shares.

Rovi Corporation provides digital entertainment technology solutions for the discovery and management of entertainment content. Rovi has a market cap of $5.6 billion and is part of the technology sector. The company has a P/E ratio of 50.5, below the average computer software & services industry P/E ratio of 51.6 and above the S&P 500 P/E ratio of 17.7. Shares are down 19.4% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Rovi as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, disappointing return on equity and weak operating cash flow.

On the positive front, NetScout Systems Inc ( NTCT), CyberDefender ( CYDE), Asiainfo-Linkage Inc ( ASIA), and NetQin Mobile Inc ADR ( NQ) were all gainers within the computer software & services industry with VMWare Inc ( VMW) being today's featured computer software & services industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer software & services industry could consider iShares S&P NA Tech Software Idx ( IGV) while those bearish on the computer software & services industry could consider ProShares Ultra Short Technology ( REW).

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