BERKELEY, Calif. (MainStreet) -- Ice cream cookie sandwich shop C.R.E.A.M. is so far a little-known family-owned business on the campus outskirts of the University of California at Berkeley. But owner Jimmy Shamieh's hope is that one day Cream -- short for "Cookies Rule Everything Around Me" -- is known worldwide.The store, not even a year old, gets rave reviews from customers. With lines typically around the corner, customers wait to mix eight styles of daily fresh-baked cookies with a choice of 14 ice cream flavors and other toppings.
|Cream, in Berkeley, Calif., is looking to franchise its ice cream sandwich concept.|
- We wanted to make a premium product, the best-quality product out there.
- We wanted it to be affordable to almost everybody. It is true we probably can charge more, but we didn't want to do that. We wanted families to be able to come and enjoy this treat and not to feel like they have to break their bank in in doing so.
- We wanted to treat everyone who came in through our doors with total courtesy and respect at all times.
- This was an ice cream shop. We wanted it to be fun.
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