The company first launched Wellness for Life in 2007, and the product has grown in popularity ever since. The first customers who purchased the rider are beginning to realize the cost of insurance savings that start to accrue in the third year after issuance of the life insurance policy.“Although the savings start small, the long-term implications are substantial for customers planning to invest for decades in a universal life policy,” said Claudette Gonzalez Klein, a Certified Financial Planner™ and owner of Klein Financial Services in Palo Alto, Calif. “Many of my clients have purchased the Wellness for Life benefit and, by adhering to the program’s simple guidelines, will realize insurance premium savings over the course of 30 years. For example, a 45-year-old nonsmoking woman with a $100,000 life insurance policy could save about $1,000 – that’s an enormous return on the one-time cost of just $100. It’s a great way for people to be rewarded for simply taking care of themselves and living a healthy lifestyle.” Wellness for Life provides other tangible benefits beyond just dollars saved. Aviva and Mayo Clinic are working together to provide wellness benefits, resources and expertise to help Wellness for Life policyholders manage their health. Mayo Clinic is an internationally known healthcare organization. Wellness for Life participants receive exclusive benefits from Mayo Clinic, including access to a toll-free, around-the-clock nurse line to answer health-related questions, and a personalized health management website with tools and information to help reduce and manage health risks. No other insurer provides these types of benefits to its life insurance policyholders. “The Wellness for Life program enables consumers to reap big rewards – both from a financial standpoint with reduced cost of insurance as well as by encouraging healthy living and an emphasis on wellness,” Aviva’s Elming said. “Regular doctor visits, maintaining weight and using the resources Wellness for Life offers to manage and monitor your health are combined with the security a life insurance policy offers. Over time, the savings can really add up, and the benefits of a healthy lifestyle can help customers feel better and live longer.”
About Aviva USA Aviva USA is a sales leader of indexed life insurance and indexed annuities. Headquartered in West Des Moines, Iowa, Aviva USA also has offices in Topeka, Kan., and Melville, N.Y. Aviva USA has approximately 1 million customers and employs more than 1,500 people across the country. Aviva USA is part of Aviva plc and can trace its presence in the United States back to 1896.