NEW YORK ( TheStreet) -- Activision Blizzard (Nasdaq: ATVI) hit a new 52-week high Thursday as it is currently trading at $13.27, above its previous 52-week high of $13.22 with 4.8 million shares traded as of 10:50 a.m. ET. Average volume has been 8.7 million shares over the past 30 days. Activision Blizzard has a market cap of $14.9 billion and is part of the technology sector and computer software & services industry. Shares are up 4.6% year to date as of the close of trading on Wednesday. Activision Blizzard, Inc. publishes online, personal computer (PC), console, handheld, and mobile games of interactive entertainment worldwide. The company develops and publishes PC-based computer games and maintains its proprietary online-game related service, Battle.net. The company has a P/E ratio of 22.8, below the average computer software & services industry P/E ratio of 23.2 and above the S&P 500 P/E ratio of 17.7.
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