The tobacco industry closed the day down 0.7%. Lorillard Inc ( LO) was today's featured tobacco winner. Lorillard Inc rose $2.36 (2.1%) to $114 on average volume. Throughout the day, 1.8 million shares of Lorillard Inc exchanged hands as compared to its average daily volume of 1.9 million shares.

Lorillard, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes in the United States. The company offers 43 different product offerings under the Newport, Kent, True, Maverick, and Old Gold brand names. Lorillard, Inc. Lorillard Inc has a market cap of $16.1 billion and is part of the consumer goods sector. The company has a P/E ratio of 16.1, equal to the average tobacco industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 36% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the tobacco industry could consider PowerShares Dynamic Food & Beverage ( PBJ) while those bearish on the tobacco industry could consider PowerShares DB Agriculture Sht ETN ( ADZ).
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