WESTCHESTER COUNTY, N.Y. (TheStreet) -- Apple ( AAPL) doled out two big surprises yesterday, but most of the media failed to give them the equivalence they deserved. The first surprise--the one all the boys and girls are talking about--is this: Apple fell short of expectations.But it's the separate and nearly equal surprise that was missed or underplayed: Apple talked up estimates for the current quarter. Yes, folks, Apple raised numbers. This is a hold-onto-your-hats rarity. Normally, Apple downplays expectations with unparalleled regularity. Yesterday, though, in addition to lifting numbers, management was tossing around terms like "all-time record" and "unbelievable." Wow. Considering that it's all quite feasible. The company appears to be making up--and more--for iPhone sales in the 4th quarter put on hold until the iPhone4S arrived in the 1st. Double wow. But The New York Times failed to mention the significance of Apple's shift in tone and tactic. Sure: they mentioned the higher forecasts. They even mentioned the happy rhetoric. They did not, though, point out that this was a departure and surprise, perhaps every bit as big as Apple's earnings shortfall. The Associated Press mentioned the surprise nature of the forecast, but only in passing. Down low in their earning coverage, they say: "Apple usually low balls forecasts." The headline of the article, though, was "In a rare miss, Apple 4Q earnings disappoint." Forbes got it right. Up top, they tell us: "Apple providing bullish guidance is almost as rare as the company missing estimates." Considering, that was a welcome bit of equal weighting.