Melco Crown Entertainment Ltd (MPEL): Today's Featured Leisure Winner

The leisure industry closed the day down 2.2%. Pizza Inn Holdings Inc ( PZZI), Canterbury Park Holding Corporation ( CPHC), Granite City Food & Brewery ( GCFB), and Lakes Entertainment Inc ( LACO) were all winners today within the leisure industry with Melco Crown Entertainment ( MPEL) being today's featured leisure winner. Melco Crown Entertainment rose 9 cents (0.8%) to $11 on average volume. Throughout the day, 8.6 million shares of Melco Crown Entertainment exchanged hands as compared to its average daily volume of 10.3 million shares.

Melco Crown Entertainment Limited, through its subsidiaries, engages in the development, ownership, and operation of casino gaming and entertainment resort facilities primarily in Macau. Melco Crown Entertainment has a market cap of $5.7 billion and is part of the services sector. The company has a P/E ratio of 56.5, below the average leisure industry P/E ratio of 105.2 and above the S&P 500 P/E ratio of 17.7. Shares are up 71.5% year to date as of the close of trading on Friday.

TheStreet Ratings rates Melco Crown Entertainment as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the negative front, PokerTek Inc ( PTEK), Krispy Kreme Doughnut Inc ( KKD), Bravo Brio Restaurant Group Inc ( BBRG), and China Lodging Group ( HTHT) were all losers within the leisure industry with MGM Resorts International ( MGM) being today's leisure industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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