The media industry closed the day down 2.8%. Inuvo Inc ( INUV), Entravision Communications Corporation ( EVC), Westwood One Inc ( WWON), and Noah Education Holdings ( NED) were all decliners today within the media industry with DIRECTV ( DTV) being today's featured media loser. DIRECTV fell $1.06 (-2.3%) to $45.97 on light volume. Throughout the day, 4.6 million shares of DIRECTV exchanged hands as compared to its average daily volume of 7.3 million shares.

DIRECTV provides digital television entertainment in the United States and Latin America. The company provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services in the United States. DIRECTV has a market cap of $34.2 billion and is part of the services sector. The company has a P/E ratio of 15.2, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 17.8% year to date as of the close of trading on Friday.

TheStreet Ratings rates DIRECTV as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the positive front, Envoy Capital Group Inc ( ECGI), Charm Communications Inc ( CHRM), Dex One ( DEXO), and Spanish Broadcasting System Inc ( SBSA) were all gainers within the media industry with Liberty Media Corporation ( LCAPA) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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